Client2023 – now
A church meal menu, from 2–3 hours to minutes in Figma
A readable A4 menu for the free neighbourhood meals of Beth-El church in Hoogeveen, updated every half-year since 2023. 2–3 hours per menu became minutes.
Case study →
Design · Marketing · AI agents
I lead marketing at a B2B software company in the Netherlands and do much of the hands-on work myself: brand systems, explainer videos, websites, SEO and AI agents. Most of it on a near-zero budget, and documented so colleagues can keep using it.
50+ documented projects in 2026
6 disciplines, from brand to code
UA · RU · EN working languages, Dutch in progress
24 projects in 4 areas: case studies with the whole story, and design work on Behance.
Client2023 – now
A readable A4 menu for the free neighbourhood meals of Beth-El church in Hoogeveen, updated every half-year since 2023. 2–3 hours per menu became minutes.
Case study →
PersonalOctober 2026 – now
A mobile bullet-heaven game built with Claude Code in about 50 hours of my time: 150 chapters, 7 locations, pixel art drawn in code, now in a closed beta on both stores.
Case study →
PersonalOctober 2026
A native macOS menu-bar app built with Claude Code in 10 minutes. Shake the mouse, toss screenshots in, drag them into the terminal. 30+ files a day.
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PersonalOctober 2026
A Ukrainian church in Hoogeveen got a live website in half an hour of my time — 10 design directions narrowed to 4, events with an automatic archive, free hosting.
Case study →
PersonalOctober 2026
A free Claude Code skill and Python tool that turns lyrics and their translation into bilingual ProPresenter 7 slides in 4–6 minutes instead of 10–30.
Case study →
Study2022 – 2024
On Behance ↗
Client2022 – 2024
On Behance ↗
Client2022 – 2024
On Behance ↗
Colour systems checked against WCAG, logo concepts and a brand mascot, documented so others can apply them.
B2B explainer videos from storyboard to a trilingual final cut, built on AI-generated illustration systems.
Positioning, LinkedIn content calendars, weekly and monthly reporting and lead generation, prioritised for a minimal budget.
WordPress sites, technical SEO, visibility in AI search, consent compliance and page speed.
At Nidaros I built Copilot Studio and Power Automate agents that turn official data into structured documents, and tested them until they were reliable for colleagues.
My own products, built with AI coding tools: a café till app, a real-time party quiz, esports analytics and a Claude Code skill for bilingual church song slides.
My own AI work is for marketing: agents that draft content, support SEO and prepare marketing reports. I don’t offer business process automation (RPA, workflow or back-office automation).
2016 – 2021
Foundation
Studied while already working in design, and finished the master’s with honours, grade 100/100.
2017 – 2018
Print & branding
Print from business cards to billboards and brand books, facade concepts and full branding for new companies. Led and trained a team of two designers.
2018 – 2021
Media
The full media cycle for an international charity: advertising materials, photo and video of every event, social media and news. Managed a team of five and taught journalism and design courses for teenagers. One example is the whole campaign for a charity concert: flyers, tickets, branded clothing, city lights and billboards, radio and newspaper ads.
2020 – 2021
Self-taught web UI
Alongside the media job, I taught myself web UI by rebuilding websites and landing pages from tutorials, and took my first freelance order: Instagram posts presenting a client’s work, plus business cards to bring in new customers.
2021 – 2023
Web design
A junior in a team of four designers: design audits, responsive versions in Adobe XD and assets for front-end developers, plus the company’s social media and talks at internal design meetings.
2022 – 2024
UX self-study & referral clients
Completed Google’s UX programme, practised on tutorial projects, tried Midjourney for the first time in 2023, and designed for clients who came through personal referrals: a website for a gift box startup and an invitation flyer for a women’s reading club.
2024
Enterprise UX
User-centric interfaces for a large enterprise project at Stellar Soft: internal platforms with complex logic, wireframes and prototypes, built together with cross-functional teams.
Sep 2025 – now
Product UI → marketing, AI & code
Started with a Figma design system mapped to Ant Design Blazor components, a full rebrand of the corporate presentations and modular newsletter templates. Since January 2026: websites, SEO, brand, video and AI agents for a group of companies.
nidaros-company.com: my design, WordPress support
Video
Storyboard, AI-generated illustration system, animation and localisation, then documented as a reusable production playbook.
AI agent
A Copilot Studio, Power Automate and AI Builder agent that turns a national qualification code into a structured curriculum design document.
SEO
Correct indexing for every language version of a company website, and desktop PageSpeed raised from 77 to 93.
Brand
Scattered company colours consolidated into one documented, WCAG-checked palette, with a method for future colour decisions.
2025 – now
In parallel
Learning Dutch, certificates in Python, RPA and AI (Google AI Professional Certificate in October 2026), my own apps, volunteering at my church, and SupStudio, a web studio I launched with friends in October 2026.
supstudio.devsamenvooroekraine.nlCase: church website in half an hourCase: bilingual song slidesCase: Toss, a screenshot shelf for Claude CodeCase: Survivor, a mobile game built with Claude CodeCase: church meal menu, from 3 hours to minutesSurvivor game pageProPresenter skill on GitHubGoogle AI on Credly
Web studio
A web studio for growth marketing, website maintenance and RPA automation, launched in October 2026. RPA is my partners’ area, not mine.
Website
A Dutch volunteer initiative went live in Dutch, English and Ukrainian. I handled the whole chain: domain, email, SSL, design, build and a small custom plugin.
App
A mobile point-of-sale web app in Next.js and SQLite for the volunteer-run café, self-hosted with Docker and used by volunteers on their iPhones.
Volunteering
I run the projector at services: slides and song lyrics on screen, the visuals and the technical side. To spend less time on routine, I built a free Claude Code skill that turns lyrics and their translation into bilingual ProPresenter 7 slides.
Until 2027
Next
Develop SupStudio as a startup, finish a marketing course, and launch a game studio within SupStudio where friends and I explore mobile games.
2027
Next
Dutch courses and a B2 certificate, and building my own AI assistant robot in the form of a pet.
I start with the low-cost, high-impact options and treat paid media as a boost, not the plan.
Playbooks, logs and checklists record what was decided and why, so the work survives handover.
AI drafts, analyses and builds under my direction. I make the decisions and test the result before it ships.
I look for new tools and speed up everything I do, so less time goes to routine and more to creating something good. Even at church, where it means serving people better.
Master’s degree · 2020 – 2021
Berdjansk State 'P.D. Osypenko' Pedagogical Institute
Diploma with honours · Grade 100/100
Qualification: Lecturer in Computer Technologies and Computer Science, Computer Systems Engineer.
Bachelor’s degree · 2016 – 2020
Berdjansk State 'P.D. Osypenko' Pedagogical Institute
Qualification: Specialist in the Field of Computer Technologies, Lecturer in Practical Training in the Field of Computer Technologies.
Professional certificate · Oct 2026
Google via Coursera · 7 courses
Applying AI to brainstorming, research, communication, content creation, data analysis and coding: a portfolio of 20+ artifacts built with AI and a vibe-coded custom AI solution.
Certificate · Sep 2026
De Nationale AI Cursus
Certificate · Aug 2025
UiPath
Certificates · Mar 2025
University of Michigan
Programming for Everybody (Getting Started with Python) and Python Data Structures.
Professional certificate · Jan 2024
Google via Coursera
Six of its courses are listed below, from UX foundations and research to high-fidelity prototypes in Figma.
For a project, a collaboration or a conversation about design, marketing and AI agents.