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Design · Marketing · AI agents

Dmytro Kartinnik

I lead marketing at a B2B software company in the Netherlands and do much of the hands-on work myself: brand systems, explainer videos, websites, SEO and AI agents. Most of it on a near-zero budget, and documented so colleagues can keep using it.

50+ documented projects in 2026

6 disciplines, from brand to code

UA · RU · EN working languages, Dutch in progress

24 projects in 4 areas: case studies with the whole story, and design work on Behance.

Top skills

  1. Digital Marketing
  2. Marketing Strategy
  3. Search Engine Optimization (SEO)
  4. Generative AI
  5. Microsoft Power Automate
  6. Microsoft Copilot Studio
  7. User Experience (UX)
  8. Figma
  9. Branding & Identity
  10. Prompt Engineering

All skills 85

AI 14

  • Generative AI
  • Artificial Intelligence (AI)
  • Prompt Engineering
  • Machine Learning
  • Model Evaluation
  • AI Literacy
  • AI Personalization
  • AI-Powered Creativity
  • Responsible AI
  • EU AI Act Article 4
  • Anthropic Claude
  • Google Gemini
  • NotebookLM
  • Midjourney

Automation & development 15

  • Microsoft Power Automate
  • Microsoft Copilot Studio
  • Automation
  • Robotic Process Automation (RPA)
  • UiPath
  • Business Process Management
  • Vibe Coding
  • Application Development
  • Web Application Design
  • Version Control
  • Debugging
  • HTML5
  • CSS (basic understanding)
  • WordPress Design
  • Ant Design

Marketing & content 16

  • Digital Marketing
  • Marketing Strategy
  • Marketing
  • Marketing Campaigns
  • Search Engine Optimization (SEO)
  • Keyword Research
  • Market Research
  • Google Ads
  • Google Ads Editor
  • Email Marketing
  • Newsletters
  • Laposta
  • Content Creation
  • Social Media Content Creation
  • Media Strategy
  • Community Management

Design & UX 22

  • User Experience (UX)
  • Figma
  • Branding & Identity
  • Product Design
  • UX Research
  • Usability Testing
  • User Interface Design (UED)
  • Web Design
  • Graphic Design
  • Creative Design
  • Typography
  • Icon design
  • Prototype
  • Build Wireframes
  • Microinteractions
  • Web Content Accessibility Guidelines (WCAG)
  • Site design audit
  • Storytelling in Design
  • Copywriting for UI
  • Motion Graphics
  • Adobe Creative Suite
  • Photoshop

Data & analytics 7

  • Data Analysis
  • Business Analytics
  • Data Presentation
  • Interactive Data Visualization
  • Data Wrangling
  • Performance Measurement
  • Simulation and Simulation Software

Planning & communication 11

  • Project Management
  • Product Planning
  • Brainstorming
  • Agile/Scrum Workflow
  • Business Communications
  • Report Writing
  • Presentations
  • PowerPoint
  • Public Speaking
  • Team Leadership
  • Teaching & Mentoring

What I do

Brand & visual design

Colour systems checked against WCAG, logo concepts and a brand mascot, documented so others can apply them.

Figma · AI image generation · Accessibility

Video & motion

B2B explainer videos from storyboard to a trilingual final cut, built on AI-generated illustration systems.

DaVinci Resolve · Google Veo · ComfyUI · Remotion

Marketing & content

Positioning, LinkedIn content calendars, weekly and monthly reporting and lead generation, prioritised for a minimal budget.

B2B strategy · Copywriting · Analytics

Websites & SEO

WordPress sites, technical SEO, visibility in AI search, consent compliance and page speed.

WordPress · Search Console · AEO / GEO · GDPR

AI agents at work

At Nidaros I built Copilot Studio and Power Automate agents that turn official data into structured documents, and tested them until they were reliable for colleagues.

Copilot Studio · Power Automate · Prompt design

Apps & tools

My own products, built with AI coding tools: a café till app, a real-time party quiz, esports analytics and a Claude Code skill for bilingual church song slides.

Next.js · Node.js · Docker · Claude Code

My own AI work is for marketing: agents that draft content, support SEO and prepare marketing reports. I don’t offer business process automation (RPA, workflow or back-office automation).

  1. 2016 – 2021

    Foundation

    Bachelor's and master's degree in computer technologies

    Studied while already working in design, and finished the master’s with honours, grade 100/100.

  2. 2017 – 2018

    Print & branding

    Lead Graphic Designer · Ancorart, Berdyansk

    Print from business cards to billboards and brand books, facade concepts and full branding for new companies. Led and trained a team of two designers.

  3. 2018 – 2021

    Media

    Head of the Media Department · Association Mercy Emmanuel, Berdyansk

    The full media cycle for an international charity: advertising materials, photo and video of every event, social media and news. Managed a team of five and taught journalism and design courses for teenagers. One example is the whole campaign for a charity concert: flyers, tickets, branded clothing, city lights and billboards, radio and newspaper ads.

  4. 2020 – 2021

    Self-taught web UI

    Web interface design from YouTube tutorials, first freelance orders

    Alongside the media job, I taught myself web UI by rebuilding websites and landing pages from tutorials, and took my first freelance order: Instagram posts presenting a client’s work, plus business cards to bring in new customers.

  5. 2021 – 2023

    Web design

    Web Designer · OpenSource International, Berdyansk

    A junior in a team of four designers: design audits, responsive versions in Adobe XD and assets for front-end developers, plus the company’s social media and talks at internal design meetings.

  6. 2022 – 2024

    UX self-study & referral clients

    Google UX Design Professional Certificate, freelance clients through referrals

    Completed Google’s UX programme, practised on tutorial projects, tried Midjourney for the first time in 2023, and designed for clients who came through personal referrals: a website for a gift box startup and an invitation flyer for a women’s reading club.

  7. 2024

    Enterprise UX

    UX Designer · Stellar Soft

    User-centric interfaces for a large enterprise project at Stellar Soft: internal platforms with complex logic, wireframes and prototypes, built together with cross-functional teams.

  8. Sep 2025 – now

    Product UI → marketing, AI & code

    Nidaros, Netherlands: UI Designer → Product & UI/UX Designer → Business Support (UI, Online & AI Support)

    Started with a Figma design system mapped to Ant Design Blazor components, a full rebrand of the corporate presentations and modular newsletter templates. Since January 2026: websites, SEO, brand, video and AI agents for a group of companies.

    Video

    Trilingual B2B explainer video

    Storyboard, AI-generated illustration system, animation and localisation, then documented as a reusable production playbook.

    AI agent

    Curriculum-design agent for vocational education

    A Copilot Studio, Power Automate and AI Builder agent that turns a national qualification code into a structured curriculum design document.

    SEO

    Multilingual website SEO and speed

    Correct indexing for every language version of a company website, and desktop PageSpeed raised from 77 to 93.

    Brand

    Accessible brand colour system

    Scattered company colours consolidated into one documented, WCAG-checked palette, with a method for future colour decisions.

  9. 2025 – now

    In parallel

    Dutch, certificates, my own apps and a web studio

    Learning Dutch, certificates in Python, RPA and AI (Google AI Professional Certificate in October 2026), my own apps, volunteering at my church, and SupStudio, a web studio I launched with friends in October 2026.

    Web studio

    SupStudio, with friends

    A web studio for growth marketing, website maintenance and RPA automation, launched in October 2026. RPA is my partners’ area, not mine.

    Website

    Trilingual nonprofit website from zero

    A Dutch volunteer initiative went live in Dutch, English and Ukrainian. I handled the whole chain: domain, email, SSL, design, build and a small custom plugin.

    App

    Till app for the church café

    A mobile point-of-sale web app in Next.js and SQLite for the volunteer-run café, self-hosted with Docker and used by volunteers on their iPhones.

    Volunteering

    Projection at my church

    I run the projector at services: slides and song lyrics on screen, the visuals and the technical side. To spend less time on routine, I built a free Claude Code skill that turns lyrics and their translation into bilingual ProPresenter 7 slides.

  10. Until 2027

    Next

    Grow SupStudio, finish a marketing course, start a game studio

    Develop SupStudio as a startup, finish a marketing course, and launch a game studio within SupStudio where friends and I explore mobile games.

  11. 2027

    Next

    Dutch B2 and an AI robot pet

    Dutch courses and a B2 certificate, and building my own AI assistant robot in the form of a pet.

How I work

Budget first

I start with the low-cost, high-impact options and treat paid media as a boost, not the plan.

Decisions on paper

Playbooks, logs and checklists record what was decided and why, so the work survives handover.

AI as a tool

AI drafts, analyses and builds under my direction. I make the decisions and test the result before it ships.

Less routine, more creating

I look for new tools and speed up everything I do, so less time goes to routine and more to creating something good. Even at church, where it means serving people better.

Diplomas

Master’s degree · 2020 – 2021

Digital Technologies

Berdjansk State 'P.D. Osypenko' Pedagogical Institute

Diploma with honours · Grade 100/100

Qualification: Lecturer in Computer Technologies and Computer Science, Computer Systems Engineer.

Product Design · User Interface Design · Branding & Identity · WCAG · Teaching & Mentoring

Bachelor’s degree · 2016 – 2020

Computer Technologies

Berdjansk State 'P.D. Osypenko' Pedagogical Institute

Qualification: Specialist in the Field of Computer Technologies, Lecturer in Practical Training in the Field of Computer Technologies.

Graphic Design · Web Design · Product Design · HTML5 · SQL · Arduino IDE

Certificates

Professional certificate · Oct 2026

Google AI Professional Certificate

Google via Coursera · 7 courses

Applying AI to brainstorming, research, communication, content creation, data analysis and coding: a portfolio of 20+ artifacts built with AI and a vibe-coded custom AI solution.

AI Fundamentals · Brainstorming and Planning · Research and Insights · Writing and Communicating · Content Creation · Data Analysis · App Building

Certificate · Sep 2026

Basisdiploma AI-Geletterdheid

De Nationale AI Cursus

Artificial Intelligence (AI) · Machine Learning

Certificate · Aug 2025

RPA Basics and Introduction to UiPath

UiPath

Debugging · Automation

Certificates · Mar 2025

Python: two courses

University of Michigan

Programming for Everybody (Getting Started with Python) and Python Data Structures.

Professional certificate · Jan 2024

Google UX Design Professional Certificate

Google via Coursera

Six of its courses are listed below, from UX foundations and research to high-fidelity prototypes in Figma.

User Interface Research · Usability Testing · Adobe XD · CSS (basic understanding)

More courses

  • AI for App Building Google · Coursera · Oct 2026
  • AI for Data Analysis Google · Coursera · Oct 2026
  • AI for Content Creation Google · Coursera · Oct 2026
  • AI for Writing and Communicating Google · Coursera · Oct 2026
  • AI for Research and Insights Google · Coursera · Oct 2026
  • AI for Brainstorming and Planning Google · Coursera · Oct 2026
  • AI Fundamentals Google · Coursera · Oct 2026
  • Build Dynamic User Interfaces (UI) for Websites Google · Coursera · Oct 2023
  • Create High-Fidelity Designs and Prototypes in Figma Google · Coursera · Sep 2023
  • Conduct UX Research and Test Early Concepts Google · Coursera · May 2023
  • Build Wireframes and Low-Fidelity Prototypes Google · Coursera · Jan 2023
  • Start the UX Design Process: Empathize, Define, and Ideate Google · Coursera · Dec 2022
  • Foundations of User Experience (UX) Design Google · Coursera · Oct 2022
  • Spine PRO: A Complete 2D Character Animation Guide Udemy · Mar 2024
  • Cryptoliteracy and blockchain Osvita Diia · Mar 2023
  • Graphic design. Composition Creative Practice · Apr 2022
  • Adobe Illustrator 2021 from scratch to results Udemy · Feb 2022
  • Design theory for web designers, photographers and artists Udemy · Jan 2022
  • UI Design Fundamentals in Practice Udemy · Jul 2021
  • Web Design in Adobe XD Udemy · Jan 2021
  • “New Journalist” media school NOVOMEDIA · Apr 2019

FAQ

What does Dmytro Kartinnik do?
I lead marketing at Nidaros IT B.V., a B2B software company in the Netherlands. I come up with an idea, research it and present it, make the plan and run the project across every department. I also do SEO and build AI agents and scripts that help me do my own work faster and better. I started out designing websites and social media content.
Where is he based?
In Hoogeveen, the Netherlands. I work full time at Nidaros IT B.V. as Business Support Medewerker (UI, Online & AI Support).
Which languages does he work in?
English is my main working language. I speak Ukrainian and Russian fluently and I am learning Dutch.
Is he open to new opportunities?
Yes, I am open to new challenges and ideas.
Which tools does he use?
Figma, WordPress, Adobe Creative Cloud, Claude and Claude Code along with other AI tools, VS Code and office suites.
How does he use AI?
Everywhere: from brainstorming and generating ideas to the concept, the plan, building the product, launch and support.
What kind of work suits him best?
I like teamwork and creative work where you experiment and solve problems. I also improve any work I do, even back when I worked the grill at McDonald’s. I love making routine processes better.
What does he take on, and what not?
I try my hand at everything around AI, design, marketing, SEO and websites, and I am learning to build agents, my own mobile games and robots. My own AI work is for marketing: agents that draft content, support SEO and prepare marketing reports. I don’t offer business process automation (RPA, workflow or back-office automation).
How can I contact him?
By email or on LinkedIn: both are in the contact section of this page.

Let’s talk

For a project, a collaboration or a conversation about design, marketing and AI agents.